About Us

Home is personal. We make customizable decor to help you share your story.

About Us

Home is personal. We make customizable decor to help you share your story.

This is Letterfolk’s Story

It all started with a Letter Board and something to say…

This is Letterfolk’s Story

It all started with a Letter Board and something to say…

Founders Joanna and Johnny looking at a piece of paper together.
Founders Joanna and Johnny looking at a piece of paper together.

In 2018

Founders, Joanna and Johnny, created Letterfolk in response to a need they saw in their community. Friends and family wanted an authentic way to express themselves at home—to commemorate milestones, memories, and everyday wins, too.

Our first product was a modern take on Letter Boards to capture and share what’s going on in your life—right now. Next, came Tile Mats which are designed to celebrate the holidays, changing seasons, and to welcome guests to different areas of the home.

When we saw the overwhelming response to our creative home goods, we grew our Letterfolk assortment to include additional items such as modern, customizable Cuckoo Clocks and a series of Passports made to document everything from pregnancy to hiking trails in National Parks.

In 2021

Letterfolk became part of the Pattern Brands family. We share the same dedication to making spaces more joyful, beautiful, and functional, so that we can experience and record life as it happens. Simply put, the same family values that built Letterfolk still drive us today, and also align with the other Pattern family brands, Open Spaces and GIR.

An array of items displayed on an entryway rack.
An array of items displayed on an entryway rack.

Meet Our Family of Brands

If you love Letterfolk, chances are you’ll love the other members of our family.

Meet Our Family of Brands

If you love Letterfolk, chances are you’ll love the other members of our family.

Design-forward goods for everyday living.

Design-forward goods for everyday living.

Brilliantly engineered kitchen tools for everyday use.

Brilliantly engineered kitchen tools for everyday use.

Modern storage solutions to elevate your home.

Modern storage solutions to elevate your home.

Art and Design for Every day.

Art and Design for Every day.

Crafting New American Standards.

Crafting New American Standards.

Encourage creativity and play in the kitchen.

Encourage creativity and play in the kitchen.