January Tile Mat Design of the Month Official Contest Rules

1. ELIGIBILITY. NO PURCHASE NECESSARY TO ENTER AND WIN. The January 2022 Tile Mat Design of the Month Contest (the “Contest”) is open to those natural persons who reside in and are legal residents of the United States (“Entrants”). Parent/Guardian consent will be necessary if Entrant is under 18 years old, but all Entrants must be at least 18 years old. Entrants must have access to the internet throughout the Contest. Employees of Pattern Brands, Inc. d/b/a Letterfolk ("Pattern") and its respective parents, subsidiaries, affiliates and their immediate family members (spouse, parents, children and siblings and their respective spouses) are ineligible to enter and win. This contest is void where prohibited by law, regulation or ordinance. By participating in this Contest, Entrants agree to these Official Rules for the particular Contest, and Pattern's Privacy Policy. This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram or Meta.

2. PROMOTION DESCRIPTION. The Contest begins on the days stated in the social media post and/or email blast.

3. ENTRY. The Contest will run from the dates in the original announcement and will end at 5 p.m. EST of the last day. Winners will be chosen based on skill and design. To enter for a chance to win, Entrants should tag @letterfolk and #letterfolkDOTM in at least one (1) Instagram Story showcasing Entrant’s Tile Mat Design. Participants should use Letterfolk’s Design Tool and gold, rose gold, and silver tile colors to create their Tile Mat design. Entry is open to US residents only, or those with US mailing address.

4. WINNER SELECTION, NOTIFICATION AND ACKNOWLEDGEMENT. Promptly upon the conclusion of the Contest, the winner(s) will be judged and chosen from all eligible entries received. Winners will be announced according to the original announcement. If the prize notification is unclaimed or returned as undeliverable, or in the event of non-compliance with these Official Rules, the prize will be forfeited and may be awarded to an alternate winner. The prizewinner is solely responsible for all federal, state and local taxes and other costs pertaining to the awarded prize. The prizewinner agrees to allow Pattern to use the winner's name, Instagram handle used for entry and Contest entry design (whether in print publication, online, or other means of communication), without compensation, to notify the public of their winnings and may be required to sign an Affidavit of Eligibility and Liability and Publicity release.

5. PRIZES AND THEIR VALUE. Grand prize winner to receive one (1) Gold Tile Set, one (1) Silver Tile Set, one (1) Rose Gold Tile Set, one (1) Regular Tile Mat in Black. Two (2) first prize winners will each receive one (1) Gold Tile Set, one (1) Silver Tile Set, and one (1) Rose Gold Tile Set. There is no approximate retail value of the reward, as listed in the original announcement. All expenses not specifically mentioned herein are not included in the prize and are solely the winner's responsibility. No prize substitutions, cash equivalent or transfer of prizes permitted except at the sole discretion of Pattern. Prizes are subject to restrictions and may not be used in conjunction with any other promotion or offer. Pattern is not responsible for lost or misdelivered prizes due to Entrant's inaccurate or improper address information. Pattern is not responsible for lost, stolen or damaged prizes, once received and in the possession of prizewinner. Prizes may not be exchanged for cash or otherwise, except that Pattern retains the right to substitute prizes of equal or greater retail value.

6. INTERNET. If, for any reason, Pattern is unable to conduct this Contest as planned due to technical failures, such as those caused by a computer virus, hacking, other unauthorized interference, fraud, or any other cause beyond the control of Pattern which obstructs or otherwise adversely affects the proper administration, reliability, fairness, or integrity of the Contest, Pattern reserves the right, at its sole discretion, to disqualify any entry, and any person found to have interfered or tampered with the Contest, and if deemed necessary by Pattern in its sole discretion, to cancel, terminate, modify or suspend the Contest. Pattern assumes no responsibility for any failure in transmission, however caused, including any omission, interruption, deletion, defect, communications line failure, theft or destruction of information or unauthorized access to entries, their damage or alteration. Pattern is not responsible for its failure to receive any email or entry due to software failure, technical problems, human error or transmission congestion on the Internet or at any website, or any combination thereof, including any injury or damage to an Entrant's, or any other person's, computer relating to or resulting from participation in this Contest or downloading of any materials in this Contest. CAUTION: PATTERN RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER PENALTIES, OR REMEDIES, TO THE FULLEST EXTENT PERMITTED BY LAW, FROM ANY PERSON(S) ATTEMPTING TO DELIBERATELY INTERFERE WITH THE CONDUCT OF THIS CONTEST OR TO DAMAGE THE WEBSITE.

If a dispute arises over the identity of the person who transmitted an entry via an identified email address or social media account, the "Authorized Account Holder" of the email address or social media account at time of entry will be deemed to be the Entrant. The "Authorized Account Holder" is defined as the natural person assigned to an email address or social media account by an internet access provider, online provider or other organization (e.g. business, education institution, etc.) responsible for assigning email addresses for the domain associated with the submitted email address, or for assigned social media accounts, as the case may be. Any entry sent through the use of an automated sending device will not be accepted and will not be considered a valid entry.

7. PRIVACY. Except as provided above, all personal information supplied by Entrants will be subject to Pattern's Privacy Policy, which is located at https://www.patternbrands.com/privacy-policy/ , https://www.letterfolk.com/pages/privacy-policy

8. RELEASE. By participating in this Contest, all Entrants and prize winners release, discharge, and hold harmless Pattern, Instagram, Facebook, and their partnerships, subsidiaries, divisions, branches, affiliates, assigns and agencies, including, without limitation, their respective officers, directors, shareholders and employees (collectively "Released Parties") from and against any and all liability or claims for any and all legal claims, injury, loss, illness, litigation or damages arising out of their participation in the Contest and/or the acceptance, use, misuse, non-use or possession of the prize. Any portion of the prize not accepted by the winner(s) will be forfeited, and the Released Parties are not responsible for any inability of the winner(s) to accept or use the prize(s) (or portion thereof) for any reason. Released Parties are not responsible for printing or typographic errors in any Contest or related material or for stolen, lost, late, misdirected, damaged, incomplete, postage due, and/or illegible entries or mail. If, in Pattern's opinion, there is any suspected or actual evidence of a virus, bug, tampering, unauthorized intervention, fraud technical failures or other causes beyond Pattern's control corrupt the administration, securities, fairness integrity or proper play of the Contest and award the prize from all eligible entries received to date tampering with any portion of the Contest, Pattern reserves the right in its sole discretion to disqualify any individual and/or void any entries submitted fraudulently, to modify or suspend the Contest, or to terminate the Contest and award the prize using all non-suspect eligible entries received as of the date of such action. In the event that any dispute arises regarding the meaning or interpretation of these Official Rules participants agree that the dispute shall be resolved by applying the laws of New York and that it shall be resolved by and within the courts of that state.

9. GENERAL CONDITIONS. All federal, state and local laws apply. Pattern is the final interpreter of these Official Rules. The decisions of Pattern are final in all matters relating to the Official Rules. By participating in this Contest you agree to the use of your name, photograph, likeness and/or identity for advertising, publicity and promotional purposes, without compensation, unless prohibited by law. You will also be added to Pattern's mailing list subject to Pattern's Privacy Policy and opt-out provisions.

10. SPONSOR. The sponsor of this Contest is Pattern which makes home goods and consumer products. By participating in the Contest, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of sponsor, which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of Entries and the overall administration of the Contest. Entrants should look solely to Sponsor with any questions, comments or problems related to the Contest. Sponsor may be reached by email at operations@patternbrands.com during the Promotion Period.